Yoda heads new Pepsi sweepstakes
Posted: March 25, 2005 - 9:28 AM (EST)"Call Upon Yoda"
Beginning April 18, Pepsi drinkers and Star Wars fans have three ways to play the "Call Upon Yoda" instant-win sweepstakes -- online, by phone, or by text messaging -- to see if they've won one of ten $100,000 grand prizes. Other prizes include Star Wars toys and games from Hasbro and Lego and free 2-liter bottles of Pepsi Lime. The sweepstakes will also bring fans closer to their favorite characters, Yoda, Darth Vader, C3PO and R2-D2 via unique Web-based interactive games and phone and text messaging programs.
Here's how the "Call Upon Yoda" sweepstakes works:
1. Get a code featured on 12 or 24-packs of Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, Mountain Dew, Diet Mountain Dew or Sierra Mist.
2. Register at www.calluponyoda.com.
3. Enter your code via phone, online or by text messaging.
4. If Yoda responds, then Yoda will tell you which prize you may have won. If you are not a winner, either Darth Vader or C3PO and R2-D2 will let you know that you should try again.
Yoda will encourage fans to achieve success via the Jedi Training Games and the Intergalactic Translator at the www.calluponyoda.com Web site.